Fractional Communications Officer; Specialist in communications strategy and outreach for franchise systems, non-profits, service-oriented businesses, tech, restaurants, retail, healthcare, eldercare, vision-related, and child-focused/parenting organizations.

Experienced non-profit, franchise, corporate, consumer and B2B communicator combining:

– 25 years developing and implementing award-winning strategic PR campaigns promoting:

• Franchises – nearly three dozen systems represented to date
• Non-profit organizations – local and national across diverse missions
• Tech companies – startups and early-stage
• Real estate developers, lessors and ancillary services
• Healthcare/Medicine/Science – clinical research, telehealth, pain management, recovery, rehab
• Marketing/ad agencies
• Financial planning firms
• Foodservice packaging, products and services
• Media companies
• Children’s products/services
• Fitness-focused organizations
• Retail operators
• Automotive services
• Pet product suppliers and retailers
• Lodging companies
• Fine paper producers
• Consumer electronics developers
• Trade associations
• Corporate communications and executive exposure

– 10 years reporting on supermarkets, convenience stores, pet products, beverage alcohol, petroleum marketing, automotive services, tobacco, international trade, government regulations

Senior Management experience:
– Founder/owner/operator of agency
– Chief Communications Officer/Director of Communications white-labeled to multiple companies
– Non-profit board VP
– Consultant/affiliate of multiple full-service marketing organizations
– PR Agency SVP/Group Director with strategic agency direction, budgeting, hiring, resource allocation, business development, marketing and purchasing responsibilities

Specialties: C-Suite/Subject Matter Expert (SME) Exposure, Corporate Communications, Franchise Marketing, Startup/GTM/Growth Marketing Strategy, Children’s Products/Services, Social Media Strategy, Consumer PR, Business to Business PR